Terra News

And suddenly you start seeing the world more clearly. noticias.terr.com.br Read and understand what makes things happen.

CNN Turkey

BC Wildcats Ad

(I think that the concept is to show the opposing team in a state of defeat - jm)

Talk Dirty to Me: Wine and Terroir

From the New York Times

Reading in a row

Sign here to reduce global warming

http://www.frederiksamuel.com/blog/2007/05/wwf-petition.html

"What The H*** Were They Thinking" Award

BBC NEWS | Americas | US teachers stage mock gun attack





Teachers at a US school have been criticised after staging a fake gun attack during a class trip, telling children it was not a drill. Many of the 69 pupils, aged about 11, were reduced to tears when they were told to hide under tables and keep quiet as a gunman was on the loose.

McDonald's Ad: Broad Menu

Daily Rituals

Daily Rituals of the World Annotated

• Rituals are something many associate with rites of passage—marriage, death, even the transition to a new season. BBDO, in contrast, came up with five that occur every day in every part of the world: "preparing for battle" (the morning ritual), "feasting" (reconnecting with your tribe over food), "sexing up" (primping), "returning to camp" (leaving the work place), and "protecting yourself for the future" (the ritual before bed).
• About 41% of Chinese respondents said they schedule sex, for example, while only 3% of Russians do—and 7% of Americans.
• Fully 44% of Brazilians read in the bathroom, according to the study; in Saudi Arabia, 10% of respondents do. More than half of all Indian respondents surf the Web before leaving the house, while less than one-third of Americans or Canadians do.
• Marketers have long appreciated the value of getting a foothold in the tightly scheduled morning ritual, when people tend to stick with a routine and a particular set of products. BBDO participants reported doing an average of seven activities in under an hour, from brushing their teeth and drinking coffee to checking e-mail (participants between the ages of 60 and 70 reported the highest rate of e-mail use).Marketers may find BBDO's results help them tailor their approach to consumers. For instance, cultures in which a high proportion of people eat on their way to work, such as China, could be more open to portable breakfast food than those that don't, such as Spain. While everybody showers or bathes, a shower gel aimed at Polish consumers might emphasize relaxing qualities, as 84% of them shower at night. A more invigorating message might work better with the 92% of Mexicans who shower or bathe in the morning. Knowing that women in Colombia, Brazil, and Japan apply makeup in their car at twice the global rate could prompt a new approach to the design and marketing of cosmetics.
• The challenge is that most consumers are loyal to particular products and patterns, making it tough for marketers to become part of a ritual if another brand is already there. Americans, in particular, said they use the same products every morning, though they're more flexible about what they use at night. Russians are less predictable—only half of them use the same products as part of their morning ritual, and 19% of them use the same products before going to bed. If there's one constant around the world, it's this: Almost everyone gets irritated when their rituals are disrupted.

colr.org random color scheme

    

    

    

    

colr.org

spring breeze spring breeze

NYT Magazine Cover

Guardian Armored Cars: Staples

Advertising Agency: Fischer America, São Paulo, Brazil


Creative Director: Flavio Casarotti


Art Directors: Eduardo Freitas, Ricardo Passos


Copywriter: Flavio Ferri


Photographer: Ricardo Costa

Psychiatrists, Children and Drug Industry’s Role

Fabrizio Costantini for The New York Times

Anya Bailey is among a growing number of children given antipsychotic
drugs by doctors who are paid by the makers of those drugs.

Kneipp Good Night Tea

AGENCY: Jung von Matt, Hamburg
CREATIVE DIRECTOR: Philipp Barth
ART DIRECTOR: Alex Carls, Gunnar Gerhardt
COPYWRITER: Robin Stam

Pitbull vs Porcupine